What exactly counts as a "concept"?
A new Persona × Angle × Offer combination. If we change the hook but keep the same persona, angle and offer, that's a variation — it doesn't count toward your concept quota. We audit every deliverable against this rule before it ships, because Meta's delivery system treats variations as duplicates. The 5 format cuts of each concept are deliberate — Andromeda rewards format diversity — but they're counted as assets, never as concepts.
How is this different from a UGC agency or a creative studio?
Studios sell production volume; UGC shops sell creators. Both leave the thinking to you. We sell the thinking — evidence-backed concepts — and then carry them all the way through scripts, creator briefs and editing so they arrive as finished ads. The research is the product; the ads are how it's delivered.
What does the research actually look like?
Hundreds of verbatim customer quotes with source URLs, a teardown of your ad account and your competitors' live ads, 4–8 scored avatar candidates with the rejects documented, and a named mechanism built from root-cause research. You receive all of it — it's yours to keep either way.
Who films the ads?
Your creator (or one we help you source) films from our brief — shot list, delivery notes, performance guide included. And where it fits the concept, we produce AI-generated footage instead: today's video models can put your product in hands, homes and lifestyles no shoot could afford. Concepts that suit it ship without waiting on anyone's camera; concepts that need a real face get one — and nothing AI-made spends a dollar before you've approved every frame, product renders included. Either way, we handle everything before and after the footage exists: research, scripts, briefs, editing, and the data review once it's live.
How fast do we see the first concepts?
The research corpus — quote bank, teardowns, scored avatars — lands in your drive within the first 5 business days (the pipeline is AI-accelerated; most agencies take a month to do this once). First scripts and briefs land in week two; the first finished, edited ad — the free one — typically inside the first month. To be precise about the clock: the 90-day guarantee window is 90 days of live testing — it starts when the first concept starts spending, not when we sign, so the research phase never eats into your guarantee.
How many clients do you take?
Very few. Crevari runs a small, fixed number of pilots at a time — the research depth doesn't survive being spread across twenty accounts, and the guarantee only works because every active account gets genuine attention. If the roster is full when you apply, you'll get a start date, not a shrug.
What happens if nothing beats our CPA?
We keep producing new concepts at no extra cost until one beats it. No fine-print exit for us — the engagement simply doesn't end at a loss. The guarantee has written conditions — minimum test budget per concept, footage delivered on time, approvals within 5 business days, no mid-pilot offer changes — because those are simply what's required to get results at all. Everything is agreed before we start.
Why is the CPA benchmark "account average"?
Because it's your real baseline: your trailing-90-day account average, measured in your own Ads Manager, with a "winner" requiring an agreed minimum spend per ad so noise doesn't count — for either of us. Exact window and exclusions are agreed in writing during onboarding.
Do you run the ads too?
The pilot is creative strategy and production; you (or your media buyer) control spend. We set the testing structure with you, review performance per ad monthly, and tell you exactly what to scale and what to kill. Media buying can be discussed once the pilot proves out.
We already have an agency. Can you run alongside them?
Yes — that's a common setup. Your agency (or in-house buyer) keeps the media buying; we supply the research, concepts and finished creative they spend behind. No contract conflict, no switching cost, and your buyer usually becomes the biggest internal advocate — they're the one watching the fatigue graph every morning.
What exactly is the Creative Autopsy?
A $1,000 paid teardown, delivered in 5 business days: your ad account analyzed ad by ad, your category's live ads mapped for angle saturation, the top 3 unclaimed angles, and one fully scripted concept. It's the exact research artifact the pilot is built on, and the fee is fully credited if you continue. If you'd rather test the thinking before committing to a 90-day engagement, start here.
Who's a good fit?
DTC/ecom brands spending roughly $50k+/month on Meta, with real customer voice to mine — reviews, communities, comments. Not a fit: pre-revenue stores, products nobody talks about yet, or anyone who wants last month's ad recut bluer.
What does it cost?
Two package sizes — 3 concepts × 5 formats (15 assets/mo) or 5 × 5 (25 assets/mo) over the 90-day pilot — and pricing depends on scope, so it's discussed on the call. The math to bring: one concept that beats your account-average CPA at $50k+/month spend pays for the entire pilot, usually several times over.
Can we approve everything before it ships?
Yes — you approve the avatar selection, the concepts, and every script before a creator ever films. Approvals within 5 business days keep the pipeline moving; it's one of the guarantee conditions for exactly that reason.
Who are you, and why should I trust you?
I'm Charlie — a creative strategist who's done the whole job: 3 years across copy, editing, media buying and email at an agency, 3 years engineering short-form hooks and viral clips, and time inside a DTC brand doing $500–700K/month that's since reached an $80M valuation and a Forbes Top-25 feature. I helped a launch do $500K in 30 days. The receipts are on this page — real dashboards, real campaigns, real numbers — and I show you the research before you've paid for anything. The work is the proof.
